Another fun option creating a fun shape with the nail color.
19 October 2009
TrueTouch Nail Care Holiday Promo Card 2
Another fun option creating a fun shape with the nail color.
TrueTouch Nail Care Holiday Promo Card 1
In keeping with the style of other TrueTouch collateral, I created abstract shapes with the make-up photos. In this case, it was fun to turn abstract shapes into visual representations of snowflakes and trees. We sent this to our Japan office and they loved it. I considered that a real win.
04 September 2009
Neways U 2010 Identity
I created this mark without gradients. I used lines strategically spaced to create the illusion of gradients. This was a fun challenge. Whenever I felt the need to do a gradient, I thought, how can I do the same thing using only lines. I think it gives it a fun, almost retro look while maintaining a collegiate feel.
Diamond Retreat 2010 Identity
Diamond Retreat will be held in Park City, Utah. I wanted to capture the rustic feel of old Park City. The texture in the lettering is from the elevators in the proposed hotel. 3-D diamond created by Steve Keele with art direction from me.
TrueTouch Liquid Eyeliner Teaser Postcard
A postcard to tease the coming of a new "Intensifying Liquid Eyeliner".
01 June 2009
Ad For Next Year's Crystal Diamond Destination
I designed a series of ads to present various destination options for next year's reward trips. The layout was done by me as well as the copy for the headline. All other copy was written by Chris Yates.
31 March 2009
10 March 2009
06 March 2009
27 February 2009
26 February 2009
25 February 2009
19 February 2009
Crown Diamond Logo 2009
This year, the distributors will go on a Mediterranean Cruise. This is the main logo. At every stop there will be a new supporting logo that will be printed on postcards, table tents, etc. as mementos of each stop.
17 November 2008
Identity for 2009 Crystal Reward Trip
Here is the identity for next year's Crystal Diamond Reward Trip. It is being held in Phuket, Thailand. I wanted to capture the flavor of Thailand. There are elements of the new Neways logo incorporated into the design along with seahorses, elephants, and diamonds.
12 September 2008
Book Cover Design
This story is about a young boy who grows up and goes to war. The story is centered around the tree house. I love the contrast between the figures' ages and the different colored backgrounds. In the end, the author decided to remove the figures and wanted the background all one color. It's unfortunate because it went from being very conceptual to being more realistic and not as exciting. The client is always right though and it still ended up being a nice cover.
03 September 2008
02 September 2008
24 July 2008
03 June 2008
Book Cover Design
This wasn't too awfully creative as I just manipulated a photo of a woman to make her look more vampirish. I did however create the title which I think captures the feel of the book.
25 April 2008
NewVera Brochure Inside Spread
The pouring New Vera juice was pretty hard to capture in one shot so I ended up combining five of the best photos to get the perfect composite.
Mock Poster for Yazoo Tour
Yazoo is one of my favorite bands and since they were touring for the first time in over 25 years, I thought it would be fun to do a mock poster. One of their biggest hits includes the line "Blue eyed dressed for every situation...". This was my inspiration for the eyes. The two figures represent Alison and Vince, the two members of the band.
Neways Healthy Homes Logo
This logo has been used on signage, newsletters, email blasts and distributor magazines.
07 September 2007
Package Design for New Vera
The old packaging for New Vera was in desperate need of updating. I wanted to portray Aloe leaves in the background. I even created the logotype to represent Aloe leaves as well. The distributors from Neways' biggest market, Japan, loved the new design. That was very satisfying to hear.
Crown Diamond Reward Trip - Final
This was a big hit. Everyone loved this logo as it was used on everything from signage to pins to slippers. I think it really captures the look and feel of Hawaii.
Update: The pin that was created from this logo received an award. OC Tanner produced it and out of the hundreds of pins they create each year, they choose the top 20 Most Beautiful Pins of 2008. This one was one of them and I was presented with a plaque. It was quite an honor.
Poster for Employee Summer Party
I was given the theme of Beach Bash and that's it. It was fun to combine different imagery to convey that message.
Poster for 80's Triple Scoop Concert
Being an 80s music nut, I loved doing this poster. Even better, I got the opportunity to drive the bands around and even eat lunch with them. Wow! What a great, once-in-a-lifetime opportunity. Even the lead singers of each band signed posters for my daughter.
Poster for Mark Chesnutt Concert
I wanted to create the look of an actual painting of Mark on a piece of wood to give it a bit of a country flair. It was all created in Illustrator and Photoshop. He sings a lot about bars and drinking so I threw a bar in the background.
Poster for The Lovin' Spoonful Concert
This was a fun one to illustrate. After all was said and done, the concert was rained out. Oh well. I still really enjoyed creating it.
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