19 October 2009

TrueTouch Nail Care Holiday Promo Card 2


Another fun option creating a fun shape with the nail color.

TrueTouch Nail Care Holiday Promo Card 1


In keeping with the style of other TrueTouch collateral, I created abstract shapes with the make-up photos. In this case, it was fun to turn abstract shapes into visual representations of snowflakes and trees. We sent this to our Japan office and they loved it. I considered that a real win.

04 September 2009

Neways U 2010 Identity


I created this mark without gradients. I used lines strategically spaced to create the illusion of gradients. This was a fun challenge. Whenever I felt the need to do a gradient, I thought, how can I do the same thing using only lines. I think it gives it a fun, almost retro look while maintaining a collegiate feel.

Diamond Retreat 2010 Identity


Diamond Retreat will be held in Park City, Utah. I wanted to capture the rustic feel of old Park City. The texture in the lettering is from the elevators in the proposed hotel. 3-D diamond created by Steve Keele with art direction from me.

TrueTouch Liquid Eyeliner Teaser Postcard


A postcard to tease the coming of a new "Intensifying Liquid Eyeliner".

01 June 2009

Ad For Next Year's Crystal Diamond Destination

I designed a series of ads to present various destination options for next year's reward trips. The layout was done by me as well as the copy for the headline. All other copy was written by Chris Yates.

Flipside of Ad

19 February 2009

Crown Diamond Logo 2009


This year, the distributors will go on a Mediterranean Cruise. This is the main logo. At every stop there will be a new supporting logo that will be printed on postcards, table tents, etc. as mementos of each stop.