14 March 2017
09 March 2017
When ACH Fulfillment opened an event center, they needed a new brand. Someone else came up with the name which I like quite a bit and I did the brand for it. I wanted something scripty so I researched different scripts and really liked this one. We then purchased the license to use it in the logo, then I took it a step further by tweaking it to make it completely ownable.
When I first started at ACH Fulfillment, I asked if I could update the logo and branding of one of their sub-brands, AromaTools. I still retained the leaves and water from the original but made them simple shapes and brightened the blues and greens. I also included a drop to allude to the essential oil industry that AromaTools supports.