04 September 2009
Neways U 2010 Identity
I created this mark without gradients. I used lines strategically spaced to create the illusion of gradients. This was a fun challenge. Whenever I felt the need to do a gradient, I thought, how can I do the same thing using only lines. I think it gives it a fun, almost retro look while maintaining a collegiate feel.
Diamond Retreat 2010 Identity
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