04 September 2009

Neways U 2010 Identity


I created this mark without gradients. I used lines strategically spaced to create the illusion of gradients. This was a fun challenge. Whenever I felt the need to do a gradient, I thought, how can I do the same thing using only lines. I think it gives it a fun, almost retro look while maintaining a collegiate feel.

Diamond Retreat 2010 Identity


Diamond Retreat will be held in Park City, Utah. I wanted to capture the rustic feel of old Park City. The texture in the lettering is from the elevators in the proposed hotel. 3-D diamond created by Steve Keele with art direction from me.

TrueTouch Liquid Eyeliner Teaser Postcard


A postcard to tease the coming of a new "Intensifying Liquid Eyeliner".