07 September 2007
The old packaging for New Vera was in desperate need of updating. I wanted to portray Aloe leaves in the background. I even created the logotype to represent Aloe leaves as well. The distributors from Neways' biggest market, Japan, loved the new design. That was very satisfying to hear.
This was a big hit. Everyone loved this logo as it was used on everything from signage to pins to slippers. I think it really captures the look and feel of Hawaii.
Update: The pin that was created from this logo received an award. OC Tanner produced it and out of the hundreds of pins they create each year, they choose the top 20 Most Beautiful Pins of 2008. This one was one of them and I was presented with a plaque. It was quite an honor.
Being an 80s music nut, I loved doing this poster. Even better, I got the opportunity to drive the bands around and even eat lunch with them. Wow! What a great, once-in-a-lifetime opportunity. Even the lead singers of each band signed posters for my daughter.