10 January 2012
16 December 2011
26 July 2011
25 May 2011
Acai Action
So I've posted the postcards I created for Acai Action but never thought to post the actual packaging design until now. I did everything on this project from naming the product to creating the custom typeface used in the logotype. It was fun to work on a project where the only objectives were to make it fun and energetic.
21 April 2011
06 August 2010
Bird Postcard
While trying to come up with ideas for some postcards, I thought it would be fun to make up headlines that used various animal names in the text. Each of them playfully lets the reader know that selling Acai Action can help them pay for college. Some graffiti animal stencil looking figures that I created in Illustrator and a spray-paint type font helped take this to the fun level I was striving for.
29 April 2010
Hainashorn
I thought it would be fun to combine a shark and a rhino (don't ask me why) and I'm very happy with the outcome. I looked up the German words for shark (hai) and rhino (nashorn) and combined them as well. Now to get shirts made with this cool imaginary logo!
12 February 2010
19 October 2009
TrueTouch Nail Care Holiday Promo Card 2
Another fun option creating a fun shape with the nail color.
TrueTouch Nail Care Holiday Promo Card 1
In keeping with the style of other TrueTouch collateral, I created abstract shapes with the make-up photos. In this case, it was fun to turn abstract shapes into visual representations of snowflakes and trees. We sent this to our Japan office and they loved it. I considered that a real win.
04 September 2009
Neways U 2010 Identity
I created this mark without gradients. I used lines strategically spaced to create the illusion of gradients. This was a fun challenge. Whenever I felt the need to do a gradient, I thought, how can I do the same thing using only lines. I think it gives it a fun, almost retro look while maintaining a collegiate feel.
Diamond Retreat 2010 Identity
Diamond Retreat will be held in Park City, Utah. I wanted to capture the rustic feel of old Park City. The texture in the lettering is from the elevators in the proposed hotel. 3-D diamond created by Steve Keele with art direction from me.
TrueTouch Liquid Eyeliner Teaser Postcard
A postcard to tease the coming of a new "Intensifying Liquid Eyeliner".
01 June 2009
Ad For Next Year's Crystal Diamond Destination
I designed a series of ads to present various destination options for next year's reward trips. The layout was done by me as well as the copy for the headline. All other copy was written by Chris Yates.
31 March 2009
10 March 2009
06 March 2009
27 February 2009
26 February 2009
25 February 2009
19 February 2009
Crown Diamond Logo 2009
This year, the distributors will go on a Mediterranean Cruise. This is the main logo. At every stop there will be a new supporting logo that will be printed on postcards, table tents, etc. as mementos of each stop.
17 November 2008
Identity for 2009 Crystal Reward Trip
Here is the identity for next year's Crystal Diamond Reward Trip. It is being held in Phuket, Thailand. I wanted to capture the flavor of Thailand. There are elements of the new Neways logo incorporated into the design along with seahorses, elephants, and diamonds.
12 September 2008
Book Cover Design
This story is about a young boy who grows up and goes to war. The story is centered around the tree house. I love the contrast between the figures' ages and the different colored backgrounds. In the end, the author decided to remove the figures and wanted the background all one color. It's unfortunate because it went from being very conceptual to being more realistic and not as exciting. The client is always right though and it still ended up being a nice cover.
03 September 2008
02 September 2008
24 July 2008
03 June 2008
Book Cover Design
This wasn't too awfully creative as I just manipulated a photo of a woman to make her look more vampirish. I did however create the title which I think captures the feel of the book.
Poster Idea for Springville Playhouse
I designed this poster hoping the director and producer would use it. They both loved it but had already designed one prior to this and ended up using their design instead. Even though it wasn't used, I'm still proud of it.
25 April 2008
NewVera Brochure Inside Spread
The pouring New Vera juice was pretty hard to capture in one shot so I ended up combining five of the best photos to get the perfect composite.
Mock Poster for Yazoo Tour
Yazoo is one of my favorite bands and since they were touring for the first time in over 25 years, I thought it would be fun to do a mock poster. One of their biggest hits includes the line "Blue eyed dressed for every situation...". This was my inspiration for the eyes. The two figures represent Alison and Vince, the two members of the band.
Neways Healthy Homes Logo
This logo has been used on signage, newsletters, email blasts and distributor magazines.
07 September 2007
Package Design for New Vera
The old packaging for New Vera was in desperate need of updating. I wanted to portray Aloe leaves in the background. I even created the logotype to represent Aloe leaves as well. The distributors from Neways' biggest market, Japan, loved the new design. That was very satisfying to hear.
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