17 July 2014

Fun Restroom Signs

There were no signs distinguishing the Men from the Women so I thought I'd have a bit of fun.

28 January 2014

I was given text only and asked to create an infographic. I thought it would be cool to show the six phases of eating with a plate that could also represent a clock. I then created icons to represent each food group then created simple icons representing each product being marketed.

25 May 2011

Acai Action

So I've posted the postcards I created for Acai Action but never thought to post the actual packaging design until now. I did everything on this project from naming the product to creating the custom typeface used in the logotype. It was fun to work on a project where the only objectives were to make it fun and energetic.

06 August 2010

Bird Postcard

While trying to come up with ideas for some postcards, I thought it would be fun to make up headlines that used various animal names in the text. Each of them playfully lets the reader know that selling Acai Action can help them pay for college. Some graffiti animal stencil looking figures that I created in Illustrator and a spray-paint type font helped take this to the fun level I was striving for.

Bear Postcard

Lion Postcard

Pony Postcard

29 April 2010


I thought it would be fun to combine a shark and a rhino (don't ask me why) and I'm very happy with the outcome. I looked up the German words for shark (hai) and rhino (nashorn) and combined them as well. Now to get shirts made with this cool imaginary logo!

19 October 2009

TrueTouch Nail Care Holiday Promo Card 2

Another fun option creating a fun shape with the nail color.

TrueTouch Nail Care Holiday Promo Card 1

In keeping with the style of other TrueTouch collateral, I created abstract shapes with the make-up photos. In this case, it was fun to turn abstract shapes into visual representations of snowflakes and trees. We sent this to our Japan office and they loved it. I considered that a real win.

04 September 2009

Neways U 2010 Identity

I created this mark without gradients. I used lines strategically spaced to create the illusion of gradients. This was a fun challenge. Whenever I felt the need to do a gradient, I thought, how can I do the same thing using only lines. I think it gives it a fun, almost retro look while maintaining a collegiate feel.

Diamond Retreat 2010 Identity

Diamond Retreat will be held in Park City, Utah. I wanted to capture the rustic feel of old Park City. The texture in the lettering is from the elevators in the proposed hotel. 3-D diamond created by Steve Keele with art direction from me.

TrueTouch Liquid Eyeliner Teaser Postcard

A postcard to tease the coming of a new "Intensifying Liquid Eyeliner".

01 June 2009

Ad For Next Year's Crystal Diamond Destination

I designed a series of ads to present various destination options for next year's reward trips. The layout was done by me as well as the copy for the headline. All other copy was written by Chris Yates.

Flipside of Ad

19 February 2009

Crown Diamond Logo 2009

This year, the distributors will go on a Mediterranean Cruise. This is the main logo. At every stop there will be a new supporting logo that will be printed on postcards, table tents, etc. as mementos of each stop.

17 November 2008

Identity for 2009 Crystal Reward Trip

Here is the identity for next year's Crystal Diamond Reward Trip. It is being held in Phuket, Thailand. I wanted to capture the flavor of Thailand. There are elements of the new Neways logo incorporated into the design along with seahorses, elephants, and diamonds.

12 September 2008

Book Cover Design

This story is about a young boy who grows up and goes to war. The story is centered around the tree house. I love the contrast between the figures' ages and the different colored backgrounds. In the end, the author decided to remove the figures and wanted the background all one color. It's unfortunate because it went from being very conceptual to being more realistic and not as exciting. The client is always right though and it still ended up being a nice cover.