There were no signs distinguishing the Men from the Women so I thought I'd have a bit of fun.
28 January 2014
I was given text only and asked to create an infographic. I thought it would be cool to show the six phases of eating with a plate that could also represent a clock. I then created icons to represent each food group then created simple icons representing each product being marketed.
23 May 2013
25 May 2011
So I've posted the postcards I created for Acai Action but never thought to post the actual packaging design until now. I did everything on this project from naming the product to creating the custom typeface used in the logotype. It was fun to work on a project where the only objectives were to make it fun and energetic.
06 August 2010
While trying to come up with ideas for some postcards, I thought it would be fun to make up headlines that used various animal names in the text. Each of them playfully lets the reader know that selling Acai Action can help them pay for college. Some graffiti animal stencil looking figures that I created in Illustrator and a spray-paint type font helped take this to the fun level I was striving for.
29 April 2010
19 October 2009
In keeping with the style of other TrueTouch collateral, I created abstract shapes with the make-up photos. In this case, it was fun to turn abstract shapes into visual representations of snowflakes and trees. We sent this to our Japan office and they loved it. I considered that a real win.
04 September 2009
I created this mark without gradients. I used lines strategically spaced to create the illusion of gradients. This was a fun challenge. Whenever I felt the need to do a gradient, I thought, how can I do the same thing using only lines. I think it gives it a fun, almost retro look while maintaining a collegiate feel.
01 June 2009
31 March 2009
27 February 2009
25 February 2009
19 February 2009
17 November 2008
Here is the identity for next year's Crystal Diamond Reward Trip. It is being held in Phuket, Thailand. I wanted to capture the flavor of Thailand. There are elements of the new Neways logo incorporated into the design along with seahorses, elephants, and diamonds.
12 September 2008
This story is about a young boy who grows up and goes to war. The story is centered around the tree house. I love the contrast between the figures' ages and the different colored backgrounds. In the end, the author decided to remove the figures and wanted the background all one color. It's unfortunate because it went from being very conceptual to being more realistic and not as exciting. The client is always right though and it still ended up being a nice cover.